HEATCRAFT
During my time at Godfrey® I gained insight into the HVAC/R industry, including Heatcraft®, a refrigeration B2B company. I was lead designer on two large campaigns for Heatcraft’s subsidiary after-market parts company, InterLink.. The first campaign showed off their new packaging to consumers in a way that made the system easy to understand, using colors and iconography. The finished product was a suite of in-store displays for the hardware and specialty stores and warehouses these refrigeration parts are sold from.
For the next campaign, Heatcraft® asked for a full ad campaign about their innovative intelliGenTM smart refrigeration controller that identifies issues in the system for you sooner. Easy peasy, lemon squeezy.
All work was done while in the employment of Godfrey® all rights reserved.
My Role: Lead Designer
Creative Director: Bridey Orth
Copywriter: Scott Kreider